AMERICAN EAGLE OUTFITTERS STORE NOW OPEN AT CAIRO FESTIVAL CITY
The new Cairo shopping destination hosts the second AEO store in the capitalThe new store features the latest Back to School and Fall Collection
Cairo, October 1, 2014 - American Eagle Outfitters, America’s Favorite Jeans Brand, officially opened its second Egyptian store at Cairo Festival City. The causal fashion and accessories retailers, popular among 15-25 year old youngsters, has also rolled out the new Back to School and Fall Collection.
The new 450 square meters store, located on level2 of Cairo’s biggest retail, leisure and entertainment destination, reflects the brand’s American origin and style. With its brick walls and wood paneling, it offers an absolutely authentic American ambiance and shopping experience complemented by an unparalleled customer oriented service.
American Eagle Oufitters currently has 23 stores across the Middle East and North Africa and the expansion in Egypt responds to the huge popularity of the brand among local customers. The AEO Cairo Festival City store is the second to open in the capital, following the opening of the City Stars store in December 2011.
American Eagle Outfitters is known around the world for offering great fashion at affordable prices and this is what Egyptian customers will find in the new store. Focusing on what’s new, incorporating fashion trends into every seasonal collection and with denim always at the core, in store there is a favorite for everyone.
Now available in store is the latest Back to School and Fall Collection which stays grounded in jeans, with tops that are perfect for layering and give every wardrobe an updated on-trend look.
It’s all inspired by street classics for the AEO girl this season. Jogger pants, body–con skirts, foil appliqué graphics and electric printed beanies. Animal print and neon pops round out this fun on-trend capsule. Throwback styles rooted in heritage continue to be updated for Back to School with acid wash and colored denim all coming together in a 90s spin on heritage. Grounded in denim, AEO’s newest style, hi-rise jegging, is perfect for layering into our girl’s wardrobe for a modern stylish look.
For the guys, brushed Navajo print wovens and new vintage denim take the AEO classics to new heights, with choices from the new collection. Rich colors infuse the collection with hints of deep navy blues, rich maroons, bold mustards, and smart emerald greens. Throwback styles in fresh new ways are seen with the colorblock polos offering a modern take on 90s dressing. Grounded in denim, these items are perfect for layering. The Street Style has inspired new staples with the new jogger pant, waxed denim jackets, updated trend graphics, and washed out plaids.
-ENDS-
Notes to Editors:
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in North America, and ships to 85 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise is also available at approximately 90 international (company owned and/or franchise) stores in 16 countries. For more information, please visit www.ae.com.
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